Growth Strategists. Brand Builders. Social Marketers.
Business Storytellers. Innovation Catalysts.

Specializing in Competitive Strategy in the Health Industry.

Our Blog

What do we think? So glad you asked. It’s time for something different in your marketing department

Traditional health care marketing staff models have to change. If you don’t have the skillset or the resources to support the rise of new consumerism …

Our News

Where we are, where we’ll be & other news. Brand Journalism: The Art of Storytelling to Connect with Customers

Karen will be presenting at the Virginia Professional Communicators Fall Conference at the Westwood Club in Richmond, Virginia on October 11, 2014. Attendees will hear here …

Our Favorite Things

Tools, tips, client highlights & quips. Sarah Beth, RN. Nurse. Blogger. Persistent Patient.

As a young nurse in 2011, Sarah Beth Cowherd, RN began blogging about her experience in healthcare. She wanted to explore how a new generation …

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