5 key steps to improve healthcare marketing performance

5 key steps to improve healthcare marketing performance

Healthcare marketing executives are being held to a higher standard of accountability for return on investment.  The narrow definition of marketing as “promotions” is giving way to a more expansive set of brand building and …

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Are you ready for the future? 10 questions for healthcare marketing execs.

There’s no denying it – the basis for competition in the healthcare industry is rapidly evolving and healthcare leaders across the US are racing to put in place the services, systems, capabilities and structures to …

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Radical healthcare marketing makeover – new roles, new skills, new rules.

There’s no denying it – the basis for competition in the healthcare industry has changed and healthcare leaders across the US are racing to put in place the services, systems, capabilities and structures to be …

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Straight talk about the state of healthcare marketing

Last week, I sent an email to a group of long-time and much respected healthcare marketing colleagues with a rather innocent request:  one of our health system clients is recruiting a director of marketing and …

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Social media update 2013: A good resource for healthcare marketers

Who’s being social?  Social Media Update 2013, a new survey from the Pew Research Center’s Internet Project, reveals that: 73% of online adults now use a social networking site of some kind. 71% use Facebook, up from …

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Attracting, engaging and retaining patients with content

Next week, I am moderating a webinar on content marketing hosted by the Forum for Healthcare Strategists. We have two terrific presenters — and a hot, hot topic. How to Attract, Engage, and Retain Patients with Content Tuesday, …

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How do you spend limited healthcare marketing dollars? Very carefully.

Someone once asked me about the difference between ‘focusing’ and ‘prioritizing’ – focusing is knowing what to do; prioritizing is knowing what to do first.  These are decision points faced by marketers every day. Especially when …

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The Healthcare Marketer as Chief Innovation Catalyst

Scan any health system strategic plan these days and you’ll see the word “transformation.”  It’s a top of mind issue for healthcare executives trying to restructure, position and prepare their organizations for success in the new world.   Changing …

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Day 2 at the Healthcare Marketing Strategies Summit

There are so many great topics and speakers at the 18th National Summit on Healthcare Marketing Strategies, that it’s tough to choose between the concurrent sessions.  Here are just a few of today’s line up: Accountability …

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Check out these sessions at today’s Marketing Strategies Summit

The Forum for Healthcare Strategists’ 18th National Summit for Healthcare Marketing Strategies kicks off this morning at the Westin Kierland in Scottsdale, Arizona.  The agenda is packed with timely topics and great speakers.  Here are …

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