Should You Bag Your Facebook Advertising?

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Just days before Facebook’s scheduled $100 billion IPO one of the largest U.S. manufacturers has dropped all of its paid advertising on the social media site. GM made the decision to axe its $10 million advertising budget based on findings that paid ads on the site “had little impact on consumers.” Before rushing to join the crowd suspect of the … [Read more...]

Guess No More: Google Can Help Your Content Development

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Put away the Magic 8 ball. Google Analytics' new "Social Plugins"report can help you learn what people visiting your site really want more of. The report, which can be found under the "Social" reporting tab on Google Analytics, tells you at a glance which articles on your site visitors are reading the most AND which social networks they're using to … [Read more...]