Should You Bag Your Facebook Advertising?

Should You Bag Your Facebook Advertising?

Just days before Facebook’s scheduled $100 billion IPO one of the largest U.S. manufacturers has dropped all of its paid advertising on the social media site. GM made the decision to axe its $10 million …

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Guess No More: Google Can Help Your Content Development

Put away the Magic 8 ball. Google Analytics’ new “Social Plugins”report can help you learn what people visiting your site really want more of. The report, which can be found under the “Social” reporting tab …

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What Healthcare Marketers Can Learn from the U.S. Debt Downgrade

by Katie Adams All politics aside, there’s an important lesson for healthcare marketers in Standard &Poor’s recent decision to downgrade U.S. government-issued debt.  The rating agency’s response to the three-month long congressional debacle and subsequent unsatisfactory …

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