Evidence-based Healthcare Marketing Webinar 8/21/2014

Evidence-based Healthcare Marketing Webinar 8/21/2014

(New date and time for this webinar) Healthcare marketers face increasing pressure to make the most of their marketing investments. The C-suite wants accountability for outcomes – volume, revenue, greater customer loyalty – and assurance that …

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How graphics can help you implement your strategy

Here’s a strategy that’s gorgeous in its simplicity. Unilever CMO, Keith Weed, took a massive challenge from his CEO to double revenue while halving the company’s environmental impact and successfully distilled and sculpted a plan …

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Are you overlooking great marketing tools?

I have a sneaking suspicion that you have some great tools in your marketing toolbox that are overlooked on a regular basis. For example, think about the last time you began working on a service …

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See you at SHSMD!

We’re looking forward to the Society for Healthcare Strategy & Market Development’s SHSMD Connections 2014 in beautiful San Diego, California. The conference will be held October 12 – 15 at the Manchester Grand Hyatt. Plan …

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Sarah Beth, RN. Nurse. Blogger. Persistent Patient.

As a young nurse in 2011, Sarah Beth Cowherd, RN began blogging about her experience in healthcare. She wanted to explore how a new generation of nurses was changing the face of healthcare through the …

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Hospital ratings; are you telling the whole story?

In the last five months I’ve had four opportunities to participate in healthcare, twice as a patient and twice as a loved one of a patient. The most recent and joyous occasion was the birth …

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How vital is Vitals.com?

Results of a recent study showed the increasing use of physician ratings sites such as Vitals and Healthgrades by people searching for a healthcare provider. True, they are not as popular as restaurant and vehicle …

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The importance of being social

As I began helping a client, a children’s hospital, manage their Facebook page, I noticed that their page was not set up such that they could interact throughout Facebook as their page. This meant that …

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Tools and reminders for using social media during an emergency

While going through some files this past weekend, I came across an emergency communications tool that I created some time ago for a client and thought “Hey, with summer’s  sometimes volatile weather soon upon us this would be …

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Facebook contests: are you following the rules?

Recently, I’ve had a number of clients ask for advice about running a contest on their brand’s Facebook page. Maybe they had extra promotional items left over from Heart Month or were just looking for a quick …

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