Your blog as a communications centerpiece

Your blog as a communications centerpiece

Health news and information is ever changing and positioning your organization as a thought leader and subject matter expert should continue to be at the forefront of your marketing strategy. Whether the topic is Ebola, …

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Brand Journalism: The Art of Storytelling to Connect with Customers

Karen will be presenting at the Virginia Professional Communicators Fall Conference at the Westwood Club in Richmond, Virginia on October 11, 2014. Attendees will hear here Karen tell how the rapidly evolving practice of brand journalism …

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Evidence-based Healthcare Marketing Webinar 8/21/2014

(New date and time for this webinar) Healthcare marketers face increasing pressure to make the most of their marketing investments. The C-suite wants accountability for outcomes – volume, revenue, greater customer loyalty – and assurance that …

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How graphics can help you implement your strategy

Here’s a strategy that’s gorgeous in its simplicity. Unilever CMO, Keith Weed, took a massive challenge from his CEO to double revenue while halving the company’s environmental impact and successfully distilled and sculpted a plan …

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Are you overlooking great marketing tools?

I have a sneaking suspicion that you have some great tools in your marketing toolbox that are overlooked on a regular basis. For example, think about the last time you began working on a service …

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See you at SHSMD!

We’re looking forward to the Society for Healthcare Strategy & Market Development’s SHSMD Connections 2014 in beautiful San Diego, California. The conference will be held October 12 – 15 at the Manchester Grand Hyatt. Plan …

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Sarah Beth, RN. Nurse. Blogger. Persistent Patient.

As a young nurse in 2011, Sarah Beth Cowherd, RN began blogging about her experience in healthcare. She wanted to explore how a new generation of nurses was changing the face of healthcare through the …

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Hospital ratings; are you telling the whole story?

In the last five months I’ve had four opportunities to participate in healthcare, twice as a patient and twice as a loved one of a patient. The most recent and joyous occasion was the birth …

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How vital is Vitals.com?

Results of a recent study showed the increasing use of physician ratings sites such as Vitals and Healthgrades by people searching for a healthcare provider. True, they are not as popular as restaurant and vehicle …

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The importance of being social

As I began helping a client, a children’s hospital, manage their Facebook page, I noticed that their page was not set up such that they could interact throughout Facebook as their page. This meant that …

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