Are you overlooking great marketing tools?

Are you overlooking great marketing tools?

I have a sneaking suspicion that you have some great tools in your marketing toolbox that are overlooked on a regular basis. For example, think about the last time you began working on a service …

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See you at SHSMD!

We’re looking forward to the Society for Healthcare Strategy & Market Development’s SHSMD Connections 2014 in beautiful San Diego, California. The conference will be held October 12 – 15 at the Manchester Grand Hyatt. Plan …

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Sarah Beth, RN. Nurse. Blogger. Persistent Patient.

As a young nurse in 2011, Sarah Beth Cowherd, RN began blogging about her experience in healthcare. She wanted to explore how a new generation of nurses was changing the face of healthcare through the …

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Hospital ratings; are you telling the whole story?

In the last five months I’ve had four opportunities to participate in healthcare, twice as a patient and twice as a loved one of a patient. The most recent and joyous occasion was the birth …

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How vital is Vitals.com?

Results of a recent study showed the increasing use of physician ratings sites such as Vitals and Healthgrades by people searching for a healthcare provider. True, they are not as popular as restaurant and vehicle …

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The importance of being social

As I began helping a client, a children’s hospital, manage their Facebook page, I noticed that their page was not set up such that they could interact throughout Facebook as their page. This meant that …

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Tools and reminders for using social media during an emergency

While going through some files this past weekend, I came across an emergency communications tool that I created some time ago for a client and thought “Hey, with summer’s  sometimes volatile weather soon upon us this would be …

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Facebook contests: are you following the rules?

Recently, I’ve had a number of clients ask for advice about running a contest on their brand’s Facebook page. Maybe they had extra promotional items left over from Heart Month or were just looking for a quick …

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WE’RE LOOKING FORWARD TO SHSMD 2012

Next week, several members of Corrigan Partners will be attending the SHSMD Connections 2012 conference in Philadelphia. We are delighted to once again be presenting and exhibiting, as well as sponsoring the Corrigan Partners SIG …

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Giving Patients Voices and Faces

Often when we think of an online community, our brains default to Facebook or Twitter. Obviously these are great tools with a broad reach. At last count there were just over 1,200 hospitals using a …

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