Marketing service lines through storytelling

Marketing service lines through storytelling

When the marketing team is brainstorming about how to promote hospital service lines, a key component of that is to load up on patient stories.  Even though people get online to do research, what they …

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3 reasons to think about population health

As healthcare continues its shift from volume to a “value-based” reimbursement structure, hospitals and health systems are rethinking population health, as they are increasingly responsible for patient care beyond institutional walls.   In fact, one of …

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Content marketing can differentiate your joint replacement surgery program

Although demand for joint replacement surgery continues to be robust, most healthcare marketers face saturated markets.  Orthopedics remains one of the top volume producers for hospitals and that trend is not expected to change – …

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Corrigan Partners Receives SWaM Certification for the State of Virginia

Corrigan Partners was recently certified as a Small, Women and Minority-owned Business (SWaM) by the Commonwealth of Virginia. This means we now have the ability to bring our expertise in marketing, public relations, social networking, …

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Supreme Court Upholds Health Care Law

Today, the Supreme Court upheld the individual mandate to purchase health insurance, viewing the requirement as a tax.  We’ll leave it up to the legal experts to analyze the decision, and to the political experts …

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Facebook Fizzle – Not What You Think

The big news in the business sector of late has been the Facebook IPO, which for now has been a disappointment.   Does that mean Facebook has peaked?  Not really.  Maybe on some level, this shows …

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Show us your Best Cinematography!

Last week, nominations were announced for the Academy Awards.  Cinematography is one those “artistic” categories that many overlook, but it’s a lot like marketing.  How?  Let’s look beyond the standard technical definition of “lighting and …

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Get Ready for the Self-Directed Health Consumer

So this is Susan Lilly, recently “outed” on this blog as a breast cancer patient, and now, a survivor.  My experience over the past year has given me some fresh insight into trends that we’ve …

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