A New Era of Healthcare Marketing
Hyatt Regency Scottsdale at Gainey Ranch
Monday, June 4, 2012
1:00 pm to 3:15 pm
Carla Bryant and I will be joining our Brains on Demand partner, Candace Quinn, at PRC’s Excellence in Healthcare Conference to talk about the changing role of marketing in the healthcare industry. Here’s a description of our topic:
- While marketing is being challenged across all industries by complex, competitive dynamics and accelerated growth, in the healthcare industry marketers are anticipating unprecedented challenges driven by new reform economics, disruptive technologies and transforming delivery systems. More than ever, marketing executives and brand leaders must be held to a higher standard of accountability for driving growth, innovation, customer loyalty and better business performance. This two-part session will address the changing nature of competition in healthcare as well as the changing role of marketing executives.
Click here to learn more about the conference. We look forward to seeing you in Scottsdale!