Wondering what all the buzz is about Pinterest? This social ‘pin board’ is attracting users in record numbers and is now the 3rd largest social networking site in the U.S. Today, Pinterest drives more referral traffic to websites that Google+, YouTube and LinkedIn combined. Healthcare marketers are asking how Pinterest fits – or should fit – in their digital mix as an effective tool to engage customers, cultivate brand advocates and impact sales.
Corrigan Partners’ Carla Bryant will join Danny Fell of Neathawk Dubuque & Packett on a webinar to talk about the “Impact of Pinterest on Healthcare Marketing and Digital Strategies.” Here’s a brief summary of the session topics:
- Pinterest: the basics
- Brand and business value of Pinterest
- How Pinterest can align with your hospital’s brand, marketing and digital/social strategy
- Building a Pinterest strategy – vision, content, resources
- Tips for optimizing Pinterest