Next week, several members of Corrigan Partners will be attending the SHSMD Connections 2012 conference in Philadelphia. We are delighted to once again be presenting and exhibiting, as well as sponsoring the Corrigan Partners SIG breakfast on Friday morning of the conference.

We always look forward to this gathering as it provides the opportunity to connect with old friends and make some new ones. Conference organizers do a great job of bringing together industry thought leaders who inspire new ideas on strategy, brand, and healthcare marketing. With the fast and furious pace of change in healthcare these days, there’s sure to be no shortage of thought-provoking ideas.

Wednesday, Karen Corrigan will team up with Rob Klein and Candace Quinn to present ‘Where Do We Go from Here? Changing Markets to Marketeers.’ This session will explore changes and challenges in the marketing discipline resulting from the new economics of healthcare reform, restructuring and consolidating markets, rapid adoption of web, social and mobile technologies and escalating competitive activity.

Thursday will find Karen, Carla Bryant and Brian Whitman “doing lunch” at the Coffey Talk Round-Table Luncheon. Be sure to join one of the discussions they’ll be leading:

Karen: The Chief Marketing Executive’s New Agenda: Growth, Innovation, Accountability
Carla: Pin to Win: Pinterest Strategies to Optimize Return
Brian: Rural Healthcare Marketing

The Corrigan Partners SIG Sunrise Breakfast on Friday is one of our favorite events as it provides a perfect opportunity to network and learn from and with others about the topics that most interest you. We love to facilitate brainstorming and creative problem solving and this event lets us do so on a large scale.

We hope to see you next week at what is sure to be an informative and inspiring conference. Please make a point to stop by the Brains on Demand booth #710 and say hello. We’d love to see you!

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