Marketing service lines through storytelling

Once upon a time

When the marketing team is brainstorming about how to promote hospital service lines, a key component of that is to load up on patient stories.  Even though people get online to do research, what they really want after any diagnosis is to know they are not alone.   That is why the successful patient testimonial is so powerful. Obviously, … [Read more...]

Day 2 at the Healthcare Marketing Strategies Summit


There are so many great topics and speakers at the 18th National Summit on Healthcare Marketing Strategies, that it's tough to choose between the concurrent sessions.  Here are just a few of today's line up: Accountability in Marketing: Develop a Culture of Measurement, Optimization & Impact with Suzanne Sawyer, CMO for Penn Medicine, and … [Read more...]

Marketing through the healthcare reform transition


CMO Project Design Studio - April 15 & 16, 2013 Catalyst Ranch, Chicago, Illinois On Monday, April 15, we will join chief marketing officers from leading U.S. health systems, at Chicago's Catalyst Ranch for a two-day deep dive into healthcare reform and the implications for healthcare marketing. Corrigan Partners launched the CMO Project … [Read more...]

Join us at the 18th National Healthcare Marketing Strategies Summit


We're looking forward to the Forum for Healthcare Strategists Marketing Strategies Summit (Westin Kierland Scottsdale, Arizona May 5-7, 2013) for a number of reasons.  This conference always serves up timely, relevant content and terrific speakers. Healthcare marketers can connect with leading thinkers presenting marketing case studies, ideas and … [Read more...]

Is your physician relations program due for a check-up?


Check out the Physician Strategies Summit in Orlando, February 24 – 26, 2013. Some years ago (okay, a few decades back), I had taken on the role of director of marketing for a large, tertiary teaching hospital in southeastern Virginia.  Even before the days of “big data,” we observed that a substantial percentage of patients in core clinical … [Read more...]

Waiting out Hurricane Sandy


Our team members are hunkered down with their families and waiting for Hurricane Sandy to pass on through.  There is widespread tidal flooding in the Norfolk area, but fortunately, our homes and property are in good shape, power is still on and families are safe.  Conditions are projected to worsen through today, then begin to recover tonight and … [Read more...]

Marketing and PR: Partners or Frenemies?


Do your marketing and PR teams play well together? “Not always,” say many CMOs. And, unfortunately, sometimes I hear “not ever.” So why can’t we all just get along?  It’s a complex issue with root causes ranging from the genesis and evolution of public relations and marketing functions in healthcare organizations, to conflicting and sometimes … [Read more...]

Hot Topics for Hampton Roads Healthcare Leaders


Healthcare Administrators of Tidewater (HCAT), an independent chapter of the American College of Healthcare Executives, is hosting two educational sessions for healthcare executives in Virginia's Hampton Roads region.  Each meeting is approved for 1.5 hours of ACHE Face to Face Continuing Education. Fees are $25 for members; $35 for non-members and … [Read more...]

Corrigan Partners Receives SWaM Certification for the State of Virginia


Corrigan Partners was recently certified as a Small, Women and Minority-owned Business (SWaM) by the Commonwealth of Virginia. This means we now have the ability to bring our expertise in marketing, public relations, social networking, SEO and communications management to Virginia state government agencies. Our firm was founded in January 2010 … [Read more...]