Marketing service lines through storytelling

Marketing service lines through storytelling

When the marketing team is brainstorming about how to promote hospital service lines, a key component of that is to load up on patient stories.  Even though people get online to do research, what they …

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Day 2 at the Healthcare Marketing Strategies Summit

There are so many great topics and speakers at the 18th National Summit on Healthcare Marketing Strategies, that it’s tough to choose between the concurrent sessions.  Here are just a few of today’s line up: Accountability …

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Marketing through the healthcare reform transition

CMO Project Design Studio - April 15 & 16, 2013 Catalyst Ranch, Chicago, Illinois On Monday, April 15, we will join chief marketing officers from leading U.S. health systems, at Chicago’s Catalyst Ranch for a two-day deep dive into healthcare …

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Join us at the 18th National Healthcare Marketing Strategies Summit

We’re looking forward to the Forum for Healthcare Strategists Marketing Strategies Summit (Westin Kierland Scottsdale, Arizona May 5-7, 2013) for a number of reasons.  This conference always serves up timely, relevant content and terrific speakers. Healthcare marketers can connect with …

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Is your physician relations program due for a check-up?

Check out the Physician Strategies Summit in Orlando, February 24 – 26, 2013. Some years ago (okay, a few decades back), I had taken on the role of director of marketing for a large, tertiary teaching …

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Waiting out Hurricane Sandy

Our team members are hunkered down with their families and waiting for Hurricane Sandy to pass on through.  There is widespread tidal flooding in the Norfolk area, but fortunately, our homes and property are in good …

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Marketing and PR: Partners or Frenemies?

Do your marketing and PR teams play well together? “Not always,” say many CMOs. And, unfortunately, sometimes I hear “not ever.” So why can’t we all just get along?  It’s a complex issue with root causes …

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Hot Topics for Hampton Roads Healthcare Leaders

Healthcare Administrators of Tidewater (HCAT), an independent chapter of the American College of Healthcare Executives, is hosting two educational sessions for healthcare executives in Virginia’s Hampton Roads region.  Each meeting is approved for 1.5 hours …

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Corrigan Partners Receives SWaM Certification for the State of Virginia

Corrigan Partners was recently certified as a Small, Women and Minority-owned Business (SWaM) by the Commonwealth of Virginia. This means we now have the ability to bring our expertise in marketing, public relations, social networking, …

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Pinterest – Impact on Healthcare Marketing & Digital Strategies

Wondering what all the buzz is about Pinterest?  This social ‘pin board’ is attracting users in record numbers and is now the 3rd largest social networking site in the U.S.  Today, Pinterest drives more referral …

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